Increasing colorectal cancer screening acceptance

Summary

PREVECOLON is a public campaign intended to prevent colon cancer in women and men aged 50 to 69 to then conduct a colonoscopy. Patients are informed of the possibility of participating through their Patient Portal. Quiron Salud Group launched a campaign in four hospitals to all the patients who met the criteria. Each hospital assigned one administrative staff member to dedicate seven hours a day to calling these patients to encourage their participation. They could effectively reach a maximum of 50 patients a day

Impact